About Me
Shahar Margalit
I run paid campaigns on Google and Meta. I work as a freelancer under the Gogo Digital brand, and I specialize in high-quality leads for businesses that sell a high-ticket product or service.
Since 2020Ramla, IsraelGoogle Ads · Meta
In Short
FocusPaid campaign management for lead generationPlatformsGoogle Ads and Meta (Facebook and Instagram), usually togetherA good fit forBusinesses with high-ticket deals and complex sales processes: real estate, healthcare, renovation and home design, industry and energyLess of a fit forBusinesses where a typical deal is worth up to about $300Minimum ad budget$2500 a month, not including management feesBusiness structureRegistered sole proprietor, self-employed, working from homeManaging campaigns since2020LocationRamla, IsraelLanguages and clientsHebrew and English. Clients in Israel, Germany, and Cyprus
How I Work
01The adsells the click02The landing pagesells the lead03The clientsells
I advertise, the client sells. That's why I build the landing pages too, not just the ads.
The metricI measure a campaign by the revenue test: revenue from closed deals relative to ad spend. Not by lead volume, and not by cost per lead. After the first three months, I track it month by month.
PatienceWith a high-ticket deal, time passes between lead and sale. Sometimes there's a month with no sales, followed by a month with several. In real estate, return can only be measured once the whole project has sold. That's why I don't publish client results: one business can't learn anything about itself from them.
Tools I've Built
I use AI engines to build tools that help my clients sell:
01Stretch ceiling simulator for ARTZONEUpload a photo of your room and see how the ceiling will look in it02Interactive quote calculators03Dashboards for advertising and lead management04GoPixelGoA WordPress plugin for managing Meta, TikTok and ChatGPT Ads pixels05GoTranslateA WordPress plugin that translates pages into English as pages search engines and AI can crawl
FAQ
How are you different from an agency?
When you work with me, you talk directly to the person running your campaign. No account manager in the middle, no handoffs between staff.
What's the minimum budget?
$2500 a month in ad spend, before management fees. I advertise on Google and Meta together, and below roughly ₪80 a day per platform, results are hard to come by.
How long until I see results?
Leads usually start coming in within the first few weeks. Deals take longer and depend on your business's sales cycle. The revenue test is worth checking after at least three months.
Which industries don't you work with?
Businesses where a job runs up to about $350, like pest control, upholstery cleaning or locksmith services. That's where the cost per lead eats into your profit.
How do I get in touch?
Call 972-54-4780632, email gogo@gogodigital.co.il, or use the form on the contact page.
