# Blog

URL: https://gogodigital.co.il/en/blog/

Blog

# Questions. Answers.
No runaround.

The questions I hear most from business owners before they start advertising, and the answers as I'd give them in a meeting.

 [Measurement · Featured post

## How do you know if a lead campaign is actually working?

Not by the number of leads, and not by cost per lead, but by the revenue from closed deals relative to ad spend. I call it the revenue test.

Read the post →](/is-lead-campaign-working/)

 [### What Does a Landing Page Need in Order to Generate Quality Leads?

A landing page doesn't sell the product. It sells the form submission: it picks up the curiosity your ad sparked, and filters out the wrong fit along the way.

←](https://gogodigital.co.il/en/what-does-a-landing-page-need-to-bring-in-quality-leads/)

 [### Advertising a high-ticket product: Google or Meta?

It depends on where your future client is in his customer journey. Each network reaches them at a different point, and each one needs a different message.

←](https://gogodigital.co.il/en/advertising-a-high-ticket-product-google-or-facebook/)

 [### Why Do So Few of My Leads Turn Into Customers?

Because the campaign brought in the people who find it easiest to submit a lead, not the people most likely to buy.

←](https://gogodigital.co.il/en/why-do-so-few-of-my-leads-turn-into-customers/)

 [### Why Does Your Google Search Campaign Generate Clicks & Traffic but No Leads?

Because most people searching on Google are still in the research stage. Meet them with a page that helps them research, and only then invite them to talk.

←](https://gogodigital.co.il/en/why-does-your-google-search-campaign-get-clicks-but-no-leads/)

 [### Why Is My Cost per Sale from Campaigns So High?

Usually, you're paying for plenty of leads who were never going to buy, plus the people who need to contact and nurture the leads. A pricier, high-quality lead ends up costing less on the bottom line.

←](https://gogodigital.co.il/en/why-is-my-cost-per-sale-from-campaigns-so-high/)

 [### Why Is My Campaign Generating Lots of Leads but No Sales?

Probably because the campaign is measured by how many leads it brings in, not by how much money it makes.

←](https://gogodigital.co.il/en/why-is-my-campaign-bringing-in-lots-of-leads-but-no-sales/)

 [### How Much Ad Spend Budget Do You Need to Sell a High-Ticket Product or Service?

Start with what a single deal is worth. From there, work out how much you can spend on ads to land it.

←](https://gogodigital.co.il/en/how-much-ad-budget-do-you-need-to-sell-a-high-ticket-product-or-service/)

 [### How to Generate Real Estate Investor Leads?

You're not selling them an apartment. You're helping them answer the question they're really asking: how much profit will I gain each month and each year?

←](https://gogodigital.co.il/en/how-do-you-generate-leads-from-real-estate-investors/)

 [### How do you reach people who are still researching and aren’t sure they need your service?

Help them with their research without pushing, build trust, and only then invite them to talk.

←](https://gogodigital.co.il/en/how-do-you-reach-people-who-are-still-researching-and-arent-sure-they-need-your-service/)

 [### How Do You Get More Leads Without Increasing Your Ad Spend?

Don't add more money. Fix what happens after the click. At ARTZONE, a ceiling simulator and the campaign driving traffic to it nearly doubled daily leads.

←](https://gogodigital.co.il/en/how-do-you-get-more-leads-without-raising-your-ad-budget/)

 [### How to Generate Quality Leads That Actually Turn Into Sales

The ad sells the click. The landing page filters and sells the lead. The business closes the sale. Fewer leads, more deals.

←](https://gogodigital.co.il/en/how-to-generate-quality-leads-that-actually-turn-into-deals/)

 [### Which Objective Should You Choose When Setting Up a Campaign?

It depends on what you sell and where you are in the funnel. WhatsApp is a great tool, just not always as the destination for your ad.

←](https://gogodigital.co.il/en/which-objective-should-you-choose-when-building-a-campaign/)

Quick answers

## No time for a full post?

### Is cost per lead a bad metric?

It's a good metric for managing a campaign, not for judging it. A cheap lead that never buys costs more than an expensive lead that does.

### What is ROAS?

The ratio between revenue from deals and what you spent on ads. A ROAS of 800% means every dollar spent brought back 8 dollars.

### Is 800% a reasonable target for every business?

Not necessarily. It's my goal, for businesses that sell expensive products or services. For a low-margin business, even 800% may not be enough. For a business whose customers come back year after year, you can settle for less on the first sale.

### How long should you wait before judging a campaign?

It depends on the business's sales cycle. The longer it takes to go from lead to deal, the longer the measurement period needs to be.

### What if the deal closed thanks to the salesperson, not the campaign?

Both have to work. The campaign brings the right person to the conversation, and the salesperson closes. I advertise, the client sells. The revenue test checks the whole chain, and that's exactly the point.

### What can I do as a small business with a limited ad budget?

First, stop chasing more clicks and look at what happens after the click. An ad that filters, a clear landing page, and a tool that answers the customer's question can get more out of the same budget. And on a small budget, it's worth measuring everything by the revenue test, not by the number of leads.

## Didn't find your question here?

Send it to me. It might become the next post.

 [Send a question](https://gogodigital.co.il/en/talk-to-me/)